Quantcast
Channel: Coin » Globe and Mail business bestseller
Browsing latest articles
Browse All 7 View Live

Book excerpt: Domain names aren’t that important

[The Friday Morning Blog - #65] Brand: It Ain’t the Logo* (*It’s what people think of you™) is the book I was honoured to co-author with Ted Matthews five years ago. Since that time, it has frequently...

View Article



Your help wanted: rename this blog

[The Friday Morning Blog - #66] As you might know, my company is about to change names. The new name will give me a clear platform from which to persuade people that brand names are one of the most...

View Article

Coming May 2012: Updated and revised edition of Brand: It Ain’t the Logo*

By Ted Matthews With Andris Pone “This is a book about perspective and understanding. The kind of perspective that marketers need – not just for themselves but for those with whom they work every day...

View Article

Image may be NSFW.
Clik here to view.

Brand: It Ain’t the Logo: #1 in the Globe and Mail

View Article

Image may be NSFW.
Clik here to view.

Book excerpt: Bootylicious and BlackBerry Jam

[The Friday Morning Blog - #79] The fully-updated and revised second edition of Brand: It Ain’t the Logo* (*It’s what people think of you™), #1 the Globe and Mail‘s list of business bestsellers, is now...

View Article


Image may be NSFW.
Clik here to view.

Book excerpt: How many billions have you spent?

[The Friday Morning Blog - #80] Now on sale and number one The fully-updated and revised second edition of Brand: It Ain’t the Logo* (*It’s what people think of you™), #1 on the Globe and Mail’s list...

View Article

Image may be NSFW.
Clik here to view.

Brand: It Ain’t the Logo = #1 in the Globe and Mail for March

“The best book on branding I’ve ever read.” Gabriel Bouchard Former President and Chief Brand Officer, Workopolis   “The best, clearest, most sensible guide to the subject around.” Bo Burlingham...

View Article
Browsing latest articles
Browse All 7 View Live




Latest Images