Book excerpt: Domain names aren’t that important
[The Friday Morning Blog - #65] Brand: It Ain’t the Logo* (*It’s what people think of you™) is the book I was honoured to co-author with Ted Matthews five years ago. Since that time, it has frequently...
View ArticleYour help wanted: rename this blog
[The Friday Morning Blog - #66] As you might know, my company is about to change names. The new name will give me a clear platform from which to persuade people that brand names are one of the most...
View ArticleComing May 2012: Updated and revised edition of Brand: It Ain’t the Logo*
By Ted Matthews With Andris Pone “This is a book about perspective and understanding. The kind of perspective that marketers need – not just for themselves but for those with whom they work every day...
View ArticleBook excerpt: Bootylicious and BlackBerry Jam
[The Friday Morning Blog - #79] The fully-updated and revised second edition of Brand: It Ain’t the Logo* (*It’s what people think of you™), #1 the Globe and Mail‘s list of business bestsellers, is now...
View ArticleBook excerpt: How many billions have you spent?
[The Friday Morning Blog - #80] Now on sale and number one The fully-updated and revised second edition of Brand: It Ain’t the Logo* (*It’s what people think of you™), #1 on the Globe and Mail’s list...
View ArticleBrand: It Ain’t the Logo = #1 in the Globe and Mail for March
“The best book on branding I’ve ever read.” Gabriel Bouchard Former President and Chief Brand Officer, Workopolis “The best, clearest, most sensible guide to the subject around.” Bo Burlingham...
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